Here is my workspace. Plus text from advertisements and color stories.
There’s an interesting article in the New Yorker – that I have not completed – by Emily Nussbaum – about what advertising does to TV. I find advertising to be a source of inspiration, and it’s always locating the current zeigeist, a reveal of the collective thought. Just take a look at Dominos Pizza using emojis in their commercials.
I’ve talked a bit about what art has influenced me in my about page. Digital storytelling is a thing, and I’m interested in the intersection between art, life and advertising. Clearly, advertising is synonymous with capitalism, but I tend to believe that even the most money-hungry ad campaign has the potential to re-contextualize thinking. Dove Real Beauty campaigns are a perfect example. Although some may feel the pang of Absolute Manipulation, I think this is where the space for reaching those who have not though of this yet. That to me is what is so hilarious about user generated content initiatives by brands: they know how splayed they are, and know everyone’s an author, and yes, and so they co-opt it. But brands these days are harried, and chasing the consumer, all of us for the story, which is beautiful and perfect, and people know this.
In any case, what appeals to me here is the on the road 1st person narrative. The language and image here: gets to the root of yearning. These two ads somehow have inspired the storyboard for the Kickstarter video, although much of it (the concept for SOS) was already born somewhere between A street and B street in the railroad district in Ashland.